What Platforms Do Website Designers Typically Use?
A Guide for Tucson and Worldwide Businesses
Website designers choose platforms based on a project’s needs, such as functionality, scalability, and client preferences. From flexible content management systems (CMS) to user-friendly drag-and-drop tools, the platform selection plays a significant role in the website’s performance and usability.
As a solo full-stack web developer at End Everything Studios, I use a variety of platforms to suit different client requirements. Below is an overview of the most popular platforms and when they’re typically used.
As a solo full-stack web developer at End Everything Studios, I use a variety of platforms to suit different client requirements. Below is an overview of the most popular platforms and when they’re typically used.
1. WordPress
Best For: Blogs, small businesses, corporate websites, custom projects
- Why Designers Use It:
- Open-source with endless customization possibilities.
- Vast library of themes and plugins for added functionality (e.g., SEO, e-commerce).
- Scalable for small and large websites alike.
- Technical Requirements:
- Requires hosting and some technical knowledge for advanced customization.
- Example Use Cases: A blog for a lifestyle brand, a portfolio site, or a small business website.
2. Shopify
Best For: E-commerce websites
- Why Designers Use It:
- All-in-one platform specifically built for online stores.
- Easy integration with payment gateways and inventory management tools.
- Scalable for businesses of all sizes.
- Limitations:
- Less flexible for non-e-commerce sites.
- Higher ongoing costs compared to some other platforms.
- Example Use Cases: Clothing brands, small to medium-sized online stores, or dropshipping businesses.
3. Wix
Best For: Small websites with a focus on simplicity and speed
- Why Designers Use It:
- Drag-and-drop builder makes it beginner-friendly.
- Includes hosting and domain registration options.
- Built-in SEO and analytics tools.
- Limitations:
- Limited flexibility for complex or highly customized designs.
- Migration to other platforms can be difficult.
- Example Use Cases: Freelancers, personal portfolios, or local businesses.
4. Squarespace
Best For: Creative professionals, small businesses, and portfolios
- Why Designers Use It:
- Sleek, modern templates designed for visual appeal.
- All-in-one platform with hosting, SEO, and analytics.
- Excellent for showcasing photography, art, or design work.
- Limitations:
- Less flexible than WordPress for advanced features.
- Example Use Cases: Photography portfolios, artist galleries, or service-based businesses.
5. Webflow
Best For: Custom websites with advanced design control
- Why Designers Use It:
- Combines visual design tools with the power of clean HTML, CSS, and JavaScript.
- Perfect for designers who want full creative control without coding everything from scratch.
- Limitations:
- Steeper learning curve compared to Wix or Squarespace.
- Example Use Cases: Custom-built marketing sites, tech startup pages, or unique portfolios.
6. Custom-Built Websites
Best For: Businesses with unique needs or advanced functionality
- Why Designers Use It:
- Fully tailored to a client’s requirements without relying on templates or pre-built systems.
- Built with programming languages like HTML, CSS, JavaScript, Python, or PHP.
- Limitations:
- Requires a higher budget and longer development time.
- Example Use Cases: SaaS platforms, custom booking systems, or enterprise-level applications.
How to Choose the Right Platform
- Budget: Platforms like Wix or Squarespace are cost-effective for smaller budgets, while WordPress or custom builds offer more flexibility at a higher cost.
- Purpose: Shopify is ideal for e-commerce, whereas Webflow or WordPress excel in creative and complex projects.
- Scalability: Choose a platform that can grow with your business. WordPress and Shopify are excellent for scalability.
- Control: If you want control over every detail, platforms like Webflow or custom builds are better than drag-and-drop tools.
At End Everything Studios, I help clients choose the right platform for their needs and handle the entire development process, ensuring a tailored and high-performing website.
If you’re unsure which platform suits your project, feel free to reach out—I’m here to help!